Overview
Maitri is a tech-based platform that is created with the aim of providing urban households to hire skilled, reliable and trustworthy help at home while generating fair and dignified employment opportunities for home-based caregivers.
Maitri provides professional Domestic Services right at your doorstep. In other words, you can say Maitri is that trustworthy, reliable companion you have been looking for to take care of your home while you are busy with other demands in your life!
What We Do
Maitri improves the employability and earning potential of home-based caregivers by training them on relevant skills (both technical and soft skills) and by undertaking authentic and stringent background verification too. Post-training, Maitri connects them with verified households while remaining accountable to both parties during the entire period of service. In the evolving market needs of caregivers in urban families, Maitri promises to stay professional at work and compassionate at heart.
People behind
Gitali Thakur is a social entrepreneur and founder of Maitri social Enterprise Group which works towards generating a large number of decent jobs for people in the informal sector.
Maitri is the first and only organization in its operational area to introduce skill training for home based caregivers. Under her leadership in the last 11 years, Maitri has trained and placed over 6000 women to work as professional caregivers . During this period, Maitri has also been conferred national level recognition twice for its breakthrough work in this sector.
Prior to founding Maitri, Gitali has worked in livelihood promotion and microfinance with premier institutions in India such as BASIX, FWWB and MicroSave. She has consulted on several projects with organizations like SEWA, TATA Trust, FabIndia, DASTKAR Andhra, BASIX and NABARD to name a few. She also has a few published paper on livelihood issues including a Resource Book on Livelihood Promotion.
Gitali is an Economics Graduate from Cotton College, Guwahati, Assam and has completed a one year certificate course on “Special Management Programme” from Indian Institute of Management, Calcutta.
Gitali was also a speaker at the India Today Youth Rock Summit held in Guwahati in 2017
Pankaj Boruah
Pankaj Baruah is the Director of Maitri, a pioneering domestic service placement and management company providing domestic help services in Guwahati and Tezpur. Under his leadership, Maitri has grown manifold and has become a leading organization in the industry.
Maitri recruits, trains, and secures employment for women from underprivileged communities in Northeast India through it’s flagship program, “Sahayika” (caregiver in Hindi) by equiping domestic workers with essential technical and interpersonal skills. The company also ensures that employers have a positive history with domestic service workers, sets clear work expectations, and educates both families and Sahayikas on rights, including regular salaries, paid leave, and other benefits.
Pankaj’s vision is to create a supportive and professional environment where domestic workers are respected and valued, ensuring a better quality of life for them and their families. He envisages Maitri becoming the largest organization generating dignified jobs for domestic workers